As business owners, sometimes we try to be the jack of all trades in our business. But, realistically, we are not strong in every aspect of running a business. Focusing on our strengths and knowing which duties should be delegated to others will boost our bottom line.
Running a business requires many skills. You must be organized, understand bookkeeping, marketing, sales, customer relations, and be a visionary for future planning. In reality, we will only be great at a few of those skills, so the others will not get the attention needed to build a successful business.
Instead of trying to do it all, focus on your strengths, and hire for your weaknesses.
Understanding Our Strengths
Our business strengths are the things that come easy to us and we enjoy doing. They are not things we would like to do better. For example, some of us are better at customer-facing interaction. Others are better behind the scenes getting things done in the day to day operations. Some of us live by our calendars, and others are easily distracted.
Knowing Our Weaknesses
Weaknesses are not our downfall, and they do not have to hold us back from achieving success. By accepting our weaknesses, we can hire employees whose strengths are our weaknesses. For example, suppose you are bad at keeping detailed notes and don’t like bookkeeping. In that case, a good assistant can help you be more efficient by keeping you on track and enabling you to do what you do best.
Focus on Hiring The Right People
As entrepreneurs, it is hard to not get stuck on the expense of hiring employees. But, if you hire the right employees, they should be able to boost your bottom line well above the cost of their salary.
Focus on hiring the best person, not the cheapest. Every hire should have enough experience to boost revenue directly through more sales or support of those responsible for sales.
Be Aware of The Need to Balance
The old saying is true. Too much of a good thing may not be a good thing. Even though focusing on our strengths allows us to do what we do best, it’s essential to understand the other aspects of our business. That way, if you need to step in, you have a good idea of what’s going on. Also, staying involved in our business allows us to spot things that may seem off.
The Bottom Line
As business owners, we will always need to be aware of all aspects of our business. But, by focusing on our strengths and allowing others to handle things we are weaker at, we can be more successful overall.
The Jasper County Chamber of Commerce is here to assist you in building a strong business. Please reach out to us if you need any assistance. If we cannot help you directly we can refer you to someone that can.
If you would like more information on membership with the Jasper County Chamber of Commerce click here.